Ingamba z’imenyekanishabikorwa

Gushyiraho ingamba ni ugutegura neza. Ni gahunda y’uburyo intego z’ ubucuruzi zizagerwaho

  • Gushyiraho ingamba birimo kumenya, gusuzuma no gutoranya muri byinshi bishoboka.
  • Ingamba zishobora kuba ku rwego rw’ imibanire, imikorere, gushyira hamwe, n’urw’ ubucuruzi.
  • Buri gihe, igitekerezo ni ugukora uruvange rujyanye n’imbaraga ndetse n’intege nke z’ umuryango ku mahirwe agaragara kandi runita no ku mbogamizi.
  • Iyo nzira irimo gusobanukirwa ubutumwa bw’ ubucuruzi intumbero zabyo, intumbero z’ imenyekanishabikorwa, noneho no gushyiraho ingamba z’ imenyekanishabikorwa.
  • Ingamba z’ imicururize ubwo ni uruvange rwa gahunda zikenerwa kugirango intgo z’ imicururize zigerweho hanitabwa ku ntego n’intumbero rusange z’ ibikorwa bibyara inyungu.

a) Uruhererekane rwo gusyiraho ingamba;

  • Kurema ubutumwa bw’ ubucuruzi
  • kureba ku ntego z’ ubucuruzi
  • Gusuzuma ingamba z’ ubucuruzi zisanzweho
  • Gusobanura ibyo kwitabwaho
  • Gushyiraho ingamba nshya
  • Kumenya iby’ ingenzi byagezaku butsinzi
  • Gutegura imigambi
  • Gushyira imigambi mu bikorwa
  • Gukurikirana imigambi

Ibyitabwaho bigari mu gushyiraho ingamba

  • Hariho ingamba zo kwamamaza zitandukanye ku bikorwa bitandukanye cyangwa se no mu gikorwa kimwe
  • Ingamba zishingira ku;
  • Inzego z’ ubucuruzi (gutangira, gukura, gushinga imizi no kwaguka)- Buri rumwe muri izi nzego rusaba ingamba zihariye
  • Ikigero cyo kwaguka kw’ isoko –kiri hasi cyangwa hejuru
  • Umugabane/ingano by' isoko
  • Ikigero cyo gukura no kwaguka- Guhanga udushya, igicuruzwa cyavuguruwe, ibishya/
  • Ibicuruzwa bitandukanye

  Ibigira uruhare mu kwanzura ingamba z’ isoko

 b) Ikitegererezo cy’ingamba z’ubucuruzi

c) Ibice byo kwitabwaho mu ngamba z’ imenyekanishabikorwa

1. Guca isoko mo ibice no kugira abo ushaka kureshya by' umwihariko

Gucamo ibice: Kugabanya isoko mo amatsinda atandukanye y’ abaguzi bashobora gusaba gukenera ibicuruzwa bitandukanye cyangwa uruvange rw’imenyekanishabikorwa Ingamba;

  • Guhuriza hamwe isoko- uruvange rumwe rw’imenyekanishabikorwa ku isoko rimwe rusange ridatandukanye.
  • kwita ku isoko rimwe- uruvange rumwe rw’imenyekanishabikorwa ku masoko yatandukanijwe
  • Itandukanya ryinshi; Uruvange rw’imenyekanishabikorwa rukorerwa buri gapande k’ isoko.

 

2. Ingamba z’ uruvange z’ imenyekanishabikorwa

  • Ingamba zo gushyiraho ibiciro
  • Ingamba z’ibicuruzwa
  • Gushyiraho ibiciro bijyanye n’ibyasohowe
  • Gushyiraho igiciro gishingiye ku kiguzi
  • gushyiraho igiciro gishingiye ku kugaruza ibyo washoye
  • Gushyiraho ibiciro bijyanye n’ibikenewe ku isoko
  • Ibiciro biri ku isoko
  • Bigenwa n’ imbaraga z’ ibihari n’ ibikenewe ku isoko.
  • Gushyiraho ibiciro bigendanye n’ abaguzi.
  • Gushyiraho ibiciro bijyanye n’ imitekerereze.
  • Gushyiraho ibiciro bivangura
  • gushyiraho ibiciro bigendeye kuri buri kose
  • Gushyira ibicuruzwa mu byiciro: Ibikenerwa n' abaguzi basanzwe n' ibikenerwa n' inganda
  •  
  •  Gutandukanya igicuruzwa: gukoresha uruhurirane rw' imenyakanishagicuruzwa nko kwamamaza n' imiterere y' igicuruzwa kugirango igicuruzwa kigaragarire abaguzi kihariye
  • Kubiha ibirango
  • Gupfunyika no gushyiraho ikirango
  •  
  • Guteza imbere igicuruzwa
  • ingamba zo gutanga ibicuruzwa;
  • kuri bose
  • kubyima bamwe

 

  • Ingamba zo gupanga ibicuruzwa

Uko ibicuruzwa bipanze byakagombye gufasha ko byinjira mu bitekerezo by' abaguzi ibiciro bito, imiterere yihariye

 

  • Ingamba zo kwamamaza
  • Ibikoresho n' inzira zo kwamamaza
  • In any case the strategies should explain the how, who, when, where and the budget. Igihe icyo ari cyose, ingamba zigimba gusobanura ni gute,inde, ryari, hehe n' ingengo y' imari
  • Others People, Place and Physical evidence abandi bantu,ahantu, n'  ibifatika bihari

 

Group discussion ikiganiro mu itsinda

  • What are marketing strategies? Ni izihe ngamba z' imenyekanishabikorwa?
  • What is the importance of developing a marketing strategy ni akahe kamaro ko kugira ingamba z' imenyekanishabikorwa?